Exploring Vibe Coding as a Competitive Advantage
A conversation with Jonathan Hrovat, Engagement Coordinator @ ChurchWest Insurance
In this episode, Marcelo sits down with Jonathan Hrovat, Engagement Coordinator at ChurchWest Insurance, to explore whether Vibe Coding can truly provide businesses with a competitive advantage. They discuss how this emerging approach, combining AI assistance with human creativity, might reshape how organizations innovate, collaborate, and deliver value. The conversation takes a balanced look at both the potential and the pitfalls of adopting Vibe Coding in real-world business environments.
Key Topics Covered
- Understanding Vibe Coding in a Business Setting — What it is and how it’s being used beyond traditional development teams.
- Innovation and Efficiency — How Vibe Coding may influence speed, creativity, and productivity across departments.
- Cultural and Operational Shifts — What changes when non-technical teams start building solutions with AI.
- Managing Risks and Setting Guardrails — Governance considerations and best practices for safe experimentation.
- Assessing the Competitive Edge — How organizations can evaluate whether Vibe Coding delivers tangible business impact.
Resources to Check Out
About the Guest
Jonathan Hrovat, Engagement Coordinator @ ChurchWest Insurance
Jonathan is a seasoned insurance professional who is passionate about all areas sales and marketing. He's a Full Stack Marketer with experience in all areas of digital marketing, event planning and sales leadership. He is also a vibe coder building apps that integrate with SalesForce.
About the Host
Marcelo Lewin, Founder @ iCodeWith.ai
Marcelo is the founder of iCodeWith.ai. He has 30+ years of experience in the tech industry. He's a Vibe Coder Advocate, passionate about helping non-developers build apps using AI. Prior to launching iCodeWith.ai, Marcelo founded several other startups and held roles at companies like Toyota, NBC, Cigna, J.F. Shea, and Walt Disney Imagineering.