Building Marketing Tools at the Speed of Vibes
About the Presentation
Marketing doesn’t stand still and neither should the tools marketers rely on. In this session, Erin Carpenter, Sr. Digital Marketing Director at e360, will share how she applies Vibe Coding techniques with platforms like Lovable to rapidly prototype and launch marketing apps. She’ll walk us through her process of turning campaign ideas into functional apps, automation workflows, and interactive tools, all without the overhead of traditional development cycles.
Topics covered include:
- Should you buy vs. build.
- Important components to consider for vibe coding an app
- How vibe coding accelerates marketing experimentation.
- Choosing the right stack and tools for quick-turn projects.
- Balancing speed with scalability and maintainability.
- Real-world examples of marketing apps Erin has built with AI-assisted coding.
- Lessons learned from experimenting, iterating, and deploying at the pace of marketing.
You’ll will leave with a clear understanding of how Vibe Coding can give marketing teams the power to build faster, test smarter, and adapt quickly to shifting customer demands.
After the presentation, Erin will lead a hands-on workshop where participants put Vibe Coding into practice. This workshop will walk you step-by-step through the process of creating a simple but impactful marketing app or tool using Lovable (or similar platforms). The workshop is designed to be accessible for non-developers while still providing depth for technical participants. Everyone will walk away with a functioning prototype and the confidence to apply vibe coding techniques to their own marketing challenges.
Audience
For digital marketers, growth teams, and marketing ops—from strategists to hands-on practitioners—who want to prototype and ship AI-assisted marketing apps fast. Perfect for non-developer marketers and technical tinkerers who need to build, test, and iterate without waiting on engineering.About the Presenter
Erin Carpenter, Sr. Digital Marketing Director @ e360
Erin is pushing the boundaries of what's possible in marketing in the AI era. As Sr. Digital Marketing Director at e360, she's spent 15+ years as a technically-focused, entrepreneurial marketer, and over the past six months has added what feels like true engineering expertise to her toolkit. She believes marketing teams will increasingly build and iterate on temporary tools themselves while partnering with developers at key stages, unlocking solutions that previously didn't make economic or time sense and enabling faster, more innovative problem-solving.