Vibe Coding with Intent for Better and Faster Results

About the Presentation
In today’s fast-paced solo-dev world, vibe coding lets you brainstorm, prototype, and spin up MVPs or proofs of concept in minutes—no heavy processes required. But moving straight from an idea to AI- generated code can mean skipping vital steps like clarifying goals, defining scope, and capturing intent.
The result?
AI can spit out non-working, confusing code that gets lost in its own context, ends up scattered and unstructured, and ultimately won’t scale or stick around when you need to build on it.
What if you could keep the spontaneity but add just enough structure?
In this session, we’ll:
- Define vibe coding and how it differs from more traditional AI-assisted engineering.
- Walk through a lightweight framework—PRDs, feature plans, task breakdowns—that channels your creative spark into organized artifacts.
- See real examples of how structure improves AI output.
- Build a small app live, so you can experience the flow from idea to structured code in real time.
Audience
This session is geared toward non-developers (though having a technical background will help); if you’re a developer curious about vibe coding, you’ll find it a great intro as well.About the Presenter

Marcelo Lewin, Founder @ iCodeWith.ai
Marcelo is the founder of iCodeWith.ai. He has 30+ years of experience in the tech industry. He's a Vibe Coder Advocate, passionate about helping non-developers build apps using AI. Prior to launching iCodeWith.ai, Marcelo founded several other startups and held roles at companies like Toyota, NBC, Cigna, J.F. Shea, and Walt Disney Imagineering.